OUR STORY


Honey and Co. was born in 2022, but the story began long before that in moments of heartbreak, healing, and rediscovery.
I first started with a dream of launching a modest clothing brand. I wanted women to feel elegant and confident, but juggling the demands of a newborn and constantly running to the market quickly became overwhelming. I t was exhausting physically,
emotionally, mentally. Something wasn’t aligning. And then, at one exhibition, I saw another woman another mother making and displaying her own jewelry.
She had found her spark through struggle.
It felt like Allah was showing me a sign.
Jewelry had always been a part of me my identity, my joy. But after marriage, that part slowly disappeared. My days were consumed by household responsibilities, caring for in-laws, and trying to keep things together. I stopped dressing up. I stopped
wearing jewelry. I lost myself.
For almost two years, I didn’t wear a single piece.
But when I started making jewelry again first to sell, then for my daughter it was like breathing life back into a forgotten version of me. Every bead, every charm was a small act of healing. I began creating tiny pieces for my daughter’s outfits, wanting
her to grow up knowing that beauty, style, and strength could go hand in hand. I wanted her to have what I had lost a connection to self, and the joy of adorning yourself with love.
That’s when Honey and Co. came to life. A brand rooted in resilience. A space where women could feel seen, heard, and celebrated.
I’ve always encouraged customization and personalization because I believe jewelry should tell your story. Whether it’s a name, a birthstone, a charm that speaks to your soul I want you to wear it with pride, as a reflection of who you are and what
you’ve survived.
Marriage may have broken me, but motherhood made me.
And from that, came Honey and Co. a love letter to women, to mothers, to new beginnings.
This brand is my therapy. My daughter is my why.
And my customers my Honey Baes are my strength.
Together, we’re not just wearing jewelry. We’re reclaiming our stories.


— Maria Jafrani
Founder, Honey and Co.
With love, always 💛
HONEY AND CO. – BRAND VISION